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Movie Enhanced with Internet-based Fragrance
System
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Read more
at
in70mm.com
The 70mm Newsletter
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Written
by: NTT Communications (NTT Com) |
Date:
22 May 2006 |
Fragrance
Schedule for The New World
TOKYO, JAPAN – NTT Communications (NTT Com) announced
today that technologies used for its Web-linked fragrance system will be
specially employed at selected theaters in Japan for showings of "The
New World" starring Colin Farrell beginning April 22. Moviegoers will
experience various scents to heighten their sense of joy, love, sadness,
etc. during key scenes.
The technology is based on NTT Com's Fragrance Communication (Kaori
Tsushin) system, which uses a special scent-emitting device
programmed with information obtained via the Web. Scents will be emitted
into the theaters using devices placed under viewers' seats. The system
will be employed at one theater each in Tokyo and Osaka.
The movie, distributed by Shochiku Co., Ltd., stars Colin Farrell as a
British adventurer in the legendary romance between John Smith and
Native American princess Pocahontas in the 17th century New World.
The system downloads an aroma recipe and distribution schedule from an
aroma-control server and stores the information in a LAN box, which can
then be disconnected from the network and moved freely. The box is then
connected to aroma-emitting devices placed under a number of seats in
the theater. Each device contains six base oils, which are combined
according to the recipes for specifically generated aromas. The LAN box
controls the automatic release of these aromas during selected scenes of
the movie.
Research has shown that the human sense of smell can create stronger,
more lasting impressions than sight, suggesting that the system has the
potential to greatly heighten the intended effect of communication for
diverse purposes.
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More
in 70mm reading:
OOPS
Scent of Mystery
"The New World" in 65mm
Internet link:
NTT Communications Press release, 11 April 2006
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Configuration
of In-theater System
NTT Com offers Fragrance Communication as a system for B2B2C / B2C and
in-house applications. Providers can use it as a platform for online
services, such as aromatherapy treatments and multimedia combining
aromas with specific types of visual and/or audio content. General
companies can rent aroma-generating devices, network-connection
equipment and setup software for in-house applications, such as waiting
lobbies, restaurant dining areas, displays and many more. Shunichi
Hamada, Deputy Manager of the Consumer & Office Users Business Division
of NTT Com says, "Thanks to the use of Internet telecommunications, the
system can be managed from one place even if installed in multiple
locations around the country or around the world."
NTT Com is currently working with a wide variety of companies interested
in Fragrance Communication, such as homebuilders, carmakers and hotels.
The Imperial Hotel in Osaka uses the system to deliver various
fragrances to selected rooms. Guests can request that scents be
specially blended to fit their mood or activities, such as an
invigorating scent delivered along with a morning wake-up call.
The Fragrance Communication service for general consumers was launched
in November 2005. Customers download aroma recipes that their
aroma-emitting devices use to generate fragrances for specific purposes,
such as relaxing before bedtime or staying alert late at night.
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'Smellovision' for Japan cinema
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Screenings of
Colin Farrell's latest film will be accompanied by a series of smells at a
cinema in Japan. Seven fragrances will waft from machines under back row
seats during historical adventure The New World. A floral smell will
accompany love scenes, with a mixture of peppermint and rosemary for
tear-jerking moments. Cinemas across the country will be able to download
programmes to control various sequences of fragrances for other upcoming
films. Relaxation. The company who makes the fragrance-emitting machines
launched a service for Japanese homes last year.
The home version of the equipment costing £510 was designed to provide
aromatherapy during work or horoscope readings. The machines have to be
topped up with fragrant liquids which create the scents. A globe-shaped
version of the machine for computer users is also manufactured, which emits
fragrances depending on mood. It can be used to provide relaxation before
bedtime or to keep the user alert if they are working late at night. In "The
New World", Farell plays American colonial leader John Smith, said to have
been saved from execution by North American Indian princess Pocahontas.
source BBC News
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Updated
28-07-24 |
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