| |
Kodak is making investments in introducing 65mm film
processing in Europe
Cannes 2016 Heralds Resurgence Of Kodak Motion Picture Film. International
Artists And Industry Investments Breathe New Life Into The Classic Medium |
Read more at in70mm.com The 70mm Newsletter
|
Written by: Kodak,
Cannes, France — May 18, 2016 |
Date:
19.05.2016 |
Real film is back. With multiple premieres at the 2016 CANNES Film Festival shot
on Kodak film, including four features in competition, as well as increased
investment across the motion picture film production ecosystem, 2016 marks the
moment when film is not only still a viable creative choice, but thriving again.
Speaking at the Festival, Academy Award-winning director and Cannes 2016 Jury
Member László Nemes (SON OF SAUL, shot on Kodak 35mm motion picture film) said,
“The magic of cinema lies in the craftsmanship. Real film prepares the mind in a
different way and prepares the audience for the magic as well. You get less with
digital video and this is a regressive step. I want to make sure new generations
understand what it means to shoot on film.”
Acclaimed director Jeff Nichols, whose film LOVING (shot on Kodak 35mm motion
picture film) premiered at Cannes to a seven-minute standing ovation on Monday
night, said, “I’m so glad Kodak is here and committed to film. Shooting film is
the best way I know to make a movie.”
In addition to Nichols, the Cannes 2016 films in competition include new works
shot on Kodak motion picture film from celebrated directors Olivier Assayas,
Xavier Dolan, Hirokazu Kore-eda and Ken Loach.
“Kodak’s decision over 24 months ago to double down on our support of film as a
medium was one of the most prescient choices we’ve made,” says Steven Overman,
President of Kodak’s Consumer and Film Division. “The first phase of our
strategy was threefold: Securing commitments from major studios, engaging
leading creative talent in promoting the unique magic of film and partnering
with key industry vendors. It’s worked. We’ve turned the trajectory around. In
Europe alone, sales of 35mm motion picture film have doubled in 12 months.”
“Kodak realizes we have a responsibility to the motion picture industry,
especially to the artists working in the medium,” says Anne Hubbell, Vice
President, Motion Picture, Kodak. “Our priority is to ensure that shooting film
is easy and that options are readily available. That means supporting the entire
international infrastructure, from Hollywood to independents to schools and arts
organizations.”
|
More in 70mm reading:
Film Revival Gets Boost with New Large
Format 65mm Processing Facilities in the UK
Kenneth Branagh's "HAMLET" on 65mm
Internet link:
U.S. Media Contact:
Vicki Greenleaf –
323-660-5800
Greenleaf & Associates
U.K. Media Contact:
Julie Taylor-Butt – +44
7889-641-747
Kodak
|
Infrastructure Investments
|
|
Kodak is making strategic investments to ensure consistent and quality film
services in production hubs and major markets. The company will open and operate
a motion picture film-processing lab in New York City later this year, which
will service 35mm, S16, Super 8 film processing and scanning. Kodak is also
working with partners to sustain film processing capabilities around the world.
In London, Kodak is making investments in introducing 65mm film processing in a
region that has seen a huge increase in major productions shot on film. Great
Britain has seen the production of the STAR WARS franchise and Europe is the
location for a range of upcoming major releases that are shooting on 65mm, in
addition to other film formats.
Kodak is also continuing to invest in upgrades to its film plant in Rochester,
N.Y., in 2016, following extensive upgrades made in 2015, in order to meet
growing demand for motion picture film. Many other companies, including
equipment rental houses and labs around the world, have recently made strategic
capital expenditures and infrastructure upgrades in the film space.
|
|
A Growing Movement
|
|
These announcements contribute to a global analog renaissance, a resurgence in
“retro-tech” media from vinyl records to printed books to film. In 2015, nearly
100 major motion pictures were captured on film including: 45 YEARS;
BATMAN V
SUPERMAN: DAWN OF JUSTICE; THE BIG SHORT; BRIDGE OF SPIES; CAROL; HAIL, CAESAR!;
THE HATEFUL EIGHT; JOY; SPECTRE; STAR WARS: THE FORCE AWAKENS; STEVE JOBS;
JURASSIC WORLD; TRAINWRECK; and many others.
Of late there has also been a tremendous resurgence of micro-budget features
shot on film, including the Sundance standout OUTLAWS AND ANGELS, directed by JT
Mollner and starring Luke Wilson and Chad Michael Murray; the one-of-a-kind TOO
LATE by director Dennis Hauck; and LIKE LAMBS, the brilliant feature by Ted
Marcus. All three films have also been projected on film. Ti West’s IN THE
VALLEY OF VIOLENCE, starring John Travolta and Ethan Hawke, was also shot on
film and a big hit at South by Southwest.
The television series THE WALKING DEAD, shot on Super 16, was as the most
popular Cable TV and social media draw of 2015. Major recording artists are also
migrating to the medium, as Adele’s record-breaking music video for HELLO and
much of Beyoncé’s visual album LEMONADE were shot on film. Last month, Paul
Thomas Anderson directed Radiohead’s new short film DAYDREAMING and shipped 35mm
prints to be projected in theatres all over the world.
The recent partnership between Kodak and Kickstarter elicited over 300 responses
in just two weeks from new motion picture artists wanting to shoot their
projects on film and this year’s Super 8 Film Festival held in conjunction with
Slamdance garnered 550 submissions. On Wednesday, May 18, Straight 8, an
international Super 8 competition, will be screened at the Cinema Les Arcades as
part of the Cannes Film Festival, with repeat screenings in London in June. The
January 2016 announcement of Kodak’s new Super 8 camera struck a chord not only
with the industry but with consumers. On day one of the launch at this year’s
Consumer Electronics Show in Las Vegas, Kodak’s Super 8 camera out-trended the
event itself on social media and more than 5,000 people have signed up to
pre-order.
For additional information on Kodak, visit us at
kodak.com, follow us on
Twitter
@Kodak_ShootFilm or like us on
Facebook at Kodak Motion Picture Film.
|
|
|
|
Go: back - top - back issues - news index Updated
28-07-24 |
|
|