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THX Ultimate Cinema Coming to the Nordisk Film Iconic
Imperial Theater in Copenhagen |
Read more at in70mm.com The 70mm Newsletter
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Written by: Nordisk Film Cinemas, Cinionic & THX Ultimate |
Date:
31.03.2021 |
THX
Ultimate Cinema powered by CGS at Nordisk Film’s Imperial Theatre to offer
state-of-the-art, immersive entertainment experience for moviegoers. Picture
by Thomas Hauerslev
COPENHAGEN (March 26, 2021) / SAN FRANCISCO (March 29, 2021) – THX Ltd.,
acclaimed for the certification of world-class cinemas and consumer
electronics, Cinionic, the global leader in laser-powered cinema solutions,
and leading Scandinavian cinema company, Nordisk Film Cinemas, today
announced their collaboration to launch the first THX Ultimate Cinema® in
Europe, to be deployed at the Nordisk Film crown jewel, the historic
Imperial Theatre in Copenhagen. THX Ultimate Cinema powered by Cinionic
Giant Screen (CGS) provides movie exhibitors with a branded and
differentiated PLF offering which includes best-in-class solutions from
Cinionic, an immersive audio system, as well as acoustic and performance
specifications and an auditorium experience that has been calibrated by THX.
“We are proud to present Europe’s
first THX Ultimate Cinema at Nordisk Film’s historic Imperial Theatre in
central Copenhagen,” said Casper Bonavent, executive country
manager, Nordisk Film Cinemas. “Celebrating our 60th anniversary this
year, Imperial continues as the premiere cinema in Denmark, and will now
reach this important cinematic milestone by bringing to the Imperial
Theatre the best movie experience available anywhere in the world to
thrill and immerse moviegoers in Denmark. The introduction of THX
Ultimate Cinema shows our faith in the strong future of cinema as well
as Nordisk Film Cinemas’ ambitions to enhance the cinematic experience
for our guests”.
THX Ultimate Cinema powered by CGS at
Imperial Theatre features laser technology from Cinionic, including dual
laser projection integrating image optimization technology to deliver a 4K
resolution image with increased brightness, contrast, clarity, and rich
brilliant colors. It is also equipped with a Dolby Atmos immersive sound
system, ensuring that movies can come alive for audiences in the nearly
1,000 seat auditorium on the impressive 1,500 square foot Imperial screen.
As a CGS location, the theater has access to content specially remastered
for high brightness on giant screens, including some of the most anticipated
new films from major Hollywood studios. The THX Ultimate Cinema at Imperial
Theatre joins over 350 CGS premium screens around the world.
“Today’s announcement evidences our
sustained commitment to excellence in the moviegoing experience,”
said Wim Buyens, chief executive officer, Cinionic. “Together with
Nordisk Film and THX, we bring a rich heritage in cinema, rooted in a
passion for the best cinematic presentation. Our long-term relationship
with Nordisk Film Cinemas delivers the tools, solutions, and innovations
to fuel a bright future designed specifically for today’s audiences.
With CGS, we are dedicated to powering the leading premium large formats
around the world, with specially remastered titles, unique technology
and dedication to an elevated consumer journey.”
The THX Ultimate Cinema at the Imperial
Theatre powered by CGS will be a premium cinema experience where movies look
and sound their best. The auditorium will feature 4K dual-laser projection,
a RealD Ultimate screen, immersive audio, and artfully remastered content
enhanced specially for CGS screens, ensuring audiences absorb every detail
of the story. THX Ultimate Cinema is an evolution of the historic THX Cinema
offering, and a THX Ultimate Cinema powered by CGS takes the standard
moviegoing experience to a new level, delivering brighter images, a sharper
picture, brilliant colors, amazing acoustics, clearer voices, and better
movies.
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More in 70mm reading:
Gallery: Imperial Bio, Copenhagen, 8. March
2021
Imperial Bio - Design for
Copenhagen (1962)
70mm Cinemas and
Film in Denmark
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Imperial
Bio projection room with Dual 4K-Laser Projection System and legacy Philips
Todd-AO DP70 70mm equipment. Picture by Thomas Hauerslev
Key Features:
• Dual 4K-Laser Projection System: A brand new, state-of-the-art
Cinionic dual-laser projector from Barco delivers a 4K resolution image with
edge-to-edge brightness, contrast, clarity, and brilliant colors.
• Immersive Audio: Fully optimized immersive sound speaker systems
designed to enhance the enveloping effect of the soundtrack by adding
speakers to every surface of the auditorium to completely envelope the
moviegoer in sound.
• Acoustical Enhancements: Strict architectural and acoustic
requirements are implemented to ensure the auditorium is optimized to
improve sound accuracy, crispness, and clarity.
• Exclusive Remastered Content: Theatres present artfully remastered
content enhanced with rich images shown exclusively at CGS locations.
“For more than 35 years, THX has set
the standards for the audio and visual fidelity of entertainment
enjoyment,” said Min Liang-Tan, chief executive officer, THX Ltd. “The
launch of the first THX Ultimate Cinema in Europe is an example of our
commitment to enhance movie enjoyment. We are pleased to be working with
Cinionic and Nordisk Film Cinemas to bring this offering to life for
moviegoers to immerse themselves in films as close as possible to the
way the artist intended the narrative to be heard and viewed.”
About THX Ltd.
Founded
by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners
provide premium entertainment experiences in the cinema, in the home and on
the go. Over the past 35 years, THX has expanded its certification
categories beyond studios and cinemas to consumer electronics, content,
automotive systems and live entertainment. Today, THX continues to redefine
entertainment, providing exciting new cinema offerings, technologies and
assurance of experiences which provide consumers with superior audio and
visual fidelity and ensure an artist’s vision is truthfully delivered to
audiences worldwide. THX Ltd. is owned by Razer, and operates as a fully
independent subsidiary. For more information visit THX.com, https://www.thx.com/thx-ultimate-cinema/
and find us on Facebook, Instagram, and follow us on Twitter.
About Cinionic
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD,
Cinionic unites global leaders committed to creating a new visual standard
and moving the cinema industry forward. Cinionic’s future-ready enhanced
services and technology solutions provide compelling cinema experiences. The
company’s world-class technology portfolio includes award-winning laser
projectors, HDR, integrated media servers, and premium cinema experiences,
among other innovations.
With more than 90,000 projectors installed globally, Cinionic is trusted by
more than 200 exhibitors to help capture audiences at multiple touchpoints
in their cinema journey and keep them coming back for more. Today, more than
half of the world’s movie theaters are illuminated by Cinionic.
Cinionic has offices in Belgium, United States, Hong Kong, and Mexico. Visit
www.cinionic.com and follow us on Twitter, LinkedIn, Facebook or YouTube for
more information.
About Nordisk Film Cinemas
Nordisk
Film Cinemas operates 46 cinemas in Denmark, Norway and Sweden that account
for 10 million annual admissions across the three countries. Offering a
superb and innovative cinema experience, Nordisk Film Cinemas hold
market-leading positions in Denmark and Norway. Nordisk Film Cinemas is
owned by Nordisk Film, a leading Nordic entertainment company with a strong
legacy and profitable businesses within film production, film distribution,
cinemas, computer games and digital gift card solutions. Nordisk Film is
part of the Egmont media group.
THX and all THX logos are registered trademarks of THX Ltd. THX Ultimate
Cinema is a registered trademark of THX Ltd. All other product names, logos,
brands, trademarks, and registered trademarks are property of their
respective owners.
Media Contacts:
Jody Privette Young
THX Ltd.
jody@thx.com
Tom Korolyshun
Cinionic
tom@marchcomms.com
Sofie Schmidt Christensen
Nordisk Film Cinemas
sofiechristensen@nordiskfilm.com
Phone: +45 61638477
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