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The Future is Now - The Future of Feature Film
Exhibition | Read more at in70mm.com The 70mm Newsletter
| Written by: Showscan Film Corporation,
brochure from around 1990 | Date: 26.06.2011 |
Layout
of Showscan cinema. Note the long distance from first row to screen.
Everyone sees well in this High Impact Cinema.
Click image to see enlargement
All of us in the industry are aware that theatre
attendance has been decreasing steadily for a number of years. Revenue
derived from video (once an ancillary market) is approaching a level
equal to that of theatrical film rentals. It is our intention to reverse
this trend and substantially improve theatre attendance throughout the
world. Showscan can provide a revolutionary film presentation that can
never be duplicated in the home. The obvious results will restore you,
the exhibitor, to a more profitable position in the industry.
Our industry is investing little
if anything in future technology. Only a radical improvement in both
image and sound will keep people conning to theatres. Normal formats
which exist today—35mm, 35mm blown up to 70mm with 4-track analog sound
spread into 6 tracks — will no longer suffice.
Some theatres are improving
presentation by implementing improved stereo sound coupled with noise
reduction systems, slightly bigger screens, and better seating, but
Showscan is so dramatically different that it simply cannot be compared
to any other medium.
Discussions are already underway with major studios
and independent production companies for the first feature films to be
made in Showscan.
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More in 70mm reading:
Showscan
Showscan Speciality Theatre Films and Ride Films
"New Magic" in 70mm Showscan
The Impact of Showscan - Experienced by
in70mm.com readers
Showscan: The Best 70mm I have ever seen
Showscan: A High Impact Experience in
70mm
Showscan enters liquidation process
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Showscan (70mm)
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Layout
of Showscan cinema. Note the long distance from first row to screen.
Everyone sees well in this High Impact Cinema.
Click image to see enlargement
Showscan (70mm), running at 60 frames per second,
marries the finest image and sound, neither of which has been available in motion
picture theatres until
now.
The Showscan theatre
is designed to maximize
the moviegoing experience by evoking in the audience a heightened sense of involvement. The viewer feels
a more powerful sense of
physical as well as emotional involvement in the picture.
The Showscan screen encompasses the entire front wall of the theatre in order to fill
the viewer's full field of
vision. The steeply raked
seating is based on human engineering data and provides an unobstructed view of the screen from every seat.
The configuration of the theatre
is nearly square in order to provide the audience with an optimum field
of view. The theatre is designed to make Showscan a more powerful
experience in which the viewer feels a heightened sense of
participation.
The theatre is equipped with a discreet 6-channel
stereo sound system with 3 screen channels (center, left, right), and
split surrounds (left and right), as well as sub-base enhancement.
The acoustics of the theatre are designed to
complement the high quality film image. All walls are covered with a
soft sound-absorbent surface in order to create an acoustic environment
with virtually no reverberation. The Showscan sound system, with a
sound pressure level of up to 120 decibels, creates an experience of
absolute realism. |
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Other Showscan Presentation Formats
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We recognize that not every
theatre can be physically or economically converted to Showscan (70mm).
Upon consideration of the specific needs of each theatre and evaluation
of existing screens, projectors and sound systems, Showscan will be
made available to all theatres in 70mm or 35mm formats, always running
at Showscan's 60 frames per second rate.
Showscan (70mm), projected onto a gigantic screen
and with digital sound, is the ultimate in motion picture quality for
large theatres. Smaller theatres which have restricted space for large
screens will still benefit tremendously from Showscan's 35mm format,
which is dynamically superior to standard 24 frames per second 35mm
format.
New productions
released with digital sound will be available in both 70mm and 35mm
Showscan film formats.
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What the papers said
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"... the first fundamental change in motion-picture
projection and exhibition in decades."
—Charles Champlin, LA Times
"..-Unbelievable... Astounding... A breakthrough that may someday rank
with
the first deployment of sound and color in film.. . "
—Richard Harrington, The Washington Post
"This new system may revolutionise show business. Showscan™ is the
high-water mark of cinematic illusion."
—Scott Sublea, The Washington Times
"A truly magnificent entertainment concept!"
— James B. DeWitt, president of
the Washington Film Council
"A major innovation in filmmaking. . ."
- Ron Hendren, NBC Today Show
"Impressive- . .eye popping clarity. . . the image appears totally
lifelike."
— Dennis Wharton, Daily Variety
"This new film format is guaranteed to make an impression. It will not only
grab you, it will twist, push, flip, and pull you along —and it doesn't even
need your permission. It's that powerful,"
—Sam Stalos, AVideo
".. .even the most confirmed videophile must admit that the demonstration of
Showscan™ at the Toshiba Pavilion is light years ahead of anything in video,
even HDTV."
— Marjorie Costello, Videography
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28-07-24 | |
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