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Large Format in Brazil, part II: The Incol 70/35
projector
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The 70mm Newsletter
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Written
by: Paulo Roberto P. Elias, Rio de Janeiro, Brazil |
Date:
08.11.2009 |
Incol 70/35 design of the 1960’s model (courtesy Strong – Produtos de
Cinema).
In a previous
dissertation about the presence of the 70 mm format in my native
town, Rio de Janeiro, I failed to talk a bit more about the projectors
used in these theaters. And while a few of them were fitted with the
Cinemeccanica Victoria 8 or with the Prevost 70/35, the most prevalent
projector installed in those places was manufactured not by Italians or
by a Dutch company, but by a Brazilian manufacturer: the Indústria
Cinematográfica Orion Ltda. This projector is the Incol model 70/35,
previously shown in
this site.
There were at least eight theaters accounted for, using the Incol 70/35,
including the Vitória theater, which was the first one to open 70mm
performances. The history of the Incol 70/35 is also the history of a
family business. According to the data published in the site of one of
his latest descendents, it was forefather Alysson de Faria who started
the business as the commercial representative of a foreign manufacturer.
• Go to Large Format in Brazil, part
I: 70mm in Rio
• Go to Palácios e Poeiras
• Go to 70mm Rundown in Rio Revised
• Go to 70mm Films shown in
Brazil
• Go to Mr. Orion Jardim de Faria - A
visit to a Brazilian 70mm film Pioneer
• Go to The Incol
70-35 projector
• Go to The Passing of Orion
Jardim de Faria
• Go to Falecimento de Orion
Jardim de Faria
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More
in 70mm reading:
Palácios e Poeiras
Large Format in Brazil, part I: 70mm in Rio
70mm Rundown in Rio Revised
70mm Films shown in
Brazil
Mr. Orion Jardim de Faria - A
visit to a Brazilian 70mm film Pioneer
The Incol
70-35 projector
The Passing of Orion
Jardim de Faria
Falecimento de Orion Jardim de
Faria
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Mr. Orion de Faria and the Incol 70/35 projector in a TV talk show
broadcasted on October 10th 2007. Picture courtesy Strong – Produtos de
Cinema
In later years, his son Orion Jardim de Faria
would start his own enterprise, in order to design and build film
projectors for 16, 35, and 70 mm gauges. Orion’s factory started in
1956, but in 1976 he acquired 50% of another Brazilian projector
manufacturer Empresa Cinematográfica TRIUMPHO Ltda, until, in end of the
1990’s, both factories were completely shut down.
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09.11.2009
Amigos,
Graças ao Dr. Paulo Roberto, esta se fazendo mais uma vez o reconhecimento a
um dos desbravadores na cinematografia nacional. Agradeço ao amigo Paulo por
esta homenagem a meu pai.
Abraços,
Olegário
My friends,
Thanks to Dr. Paulo Roberto, the acknowledging of one of the pioneers in the
national cinematography is being done once more. I thank to my friend Paulo
for the homage done to my father.
Regards,
Olegário, Brazil
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Four
machines in a row are (2) 35mm/70mm (2) 35/16mm projectors (those with four lens turret). That
appears to be the Congressa (seat of Brazil government) projection room.
From right to left, two Incol 70/35 units still in use (courtesy
Projecine).
Mr. Orion is, as of this date, 84 years old, but
still remembers all the theaters in Rio equipped with his projectors.
The widespread presence of the Incol presence in Rio was ultimately the
result of a subsidized funding provided by the late INC (Instituto
Nacional do Cinema), merging the interests of the Faria industry with
Rio’s most prominent exhibitor at the time, Luiz Severiano Ribeiro. It
was the Severiano group who started the 70 mm exhibition at the Vitória,
and in subsequent years equipped his best installations with the same
projector.
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11.11.2009
Very nice article done by Paulo regarding the Inchol 35-70mm projector and
the Defaria family in Brazil. The picture of the four machines in a row are
(2) 35mm/70mm (2) 35/16mm projectors (those with four lens turret). That
appears to be the Congressa (seat of Brazil government) projection room.
They also ma...de a robust / simply designed 35mm only projector which was
the staple of many small towns in Brazil
Regards,
Russell Richard Fowler, USA
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Xenon lamp house, fitted in a more recent Incol 70/35 (courtesy Projecine).
The manufacturing of the Incol 70/35 coincides
with the shutdown of the Philips projector plant at Inbelsa (Industria
Brasileira de Eletricidade S/A), one of its subsidiaries. Mr. de Faria
bought the engineering and manufacturing rights to some of earlier
Philips models. These are incorporated in the design of the Incol 70/35
of the 1960’s.
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Optical sound head of the Incol 70/35 (courtesy Projecine)
Probably as a result of the Incol-Philips
association, the Incol 70/35 was not just a plain projector. It had
state-of-the-art mechanics and it would last to the same extent that spare
parts can be provided.
In more recent installations, these Incol 70/35 projectors are still in
operation:
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Projector head view with the lid open (courtesy Projecine).
In the “modern” incarnation of the Incol 70/35 the
carbon rod lamp house is replaced by the xenon lamp version:
The main body of the Incol projector is essentially the same:
The Incol 70/35 model had its glorious days from the mid-1960’s to the early
1970’s. From plain, flat 70 mm to Cinerama 70, these units provided some of
the best exhibitions in the business.
From the early 1980’s onwards 70 mm film distribution started an
indefectible decline, and eventually 70 mm theatrical presentation came to a
halt. At this point, the Severiano group started selling their Incol units,
and turned back to Simplex 35 mm projectors. According to a company’s
spokesperson, since then there isn’t a single manual or spare part for this
projector left. Their last operational pair of Incol projectors was removed
about 19 years ago.
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Projector head with closed lid view (courtesy Projecine).
Nevertheless, for cinema patrons, the Incol
presentations will be forever in their hearts and minds, even though no
publicity was ever made about its existence during those days. The following
theaters are known as equipped with Incol 70/35 units in Rio: Vitória, Roxy,
Leblon, Tijuca, Palácio, Pathé, Veneza, Madrid (removed after a fire in the
auditorium and screen), and Rian.
In their last existing years at the Roxy, the Incol 70/35 was used as the
main operational source for training apprentices in the projectionist’s
business, who would therefore learn how 70 mm and 35 mm were threaded and
projected.
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Acknowledgments
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Cinema
Technician and the Incol 70/35 projector in a TV talk show
broadcasted on October 10th 2007. Picture courtesy Strong – Produtos de
Cinema
This survey
and manuscript was only possible with the help of the following people:
Mr. Olegário Frossard de Faria, from Faria Importação e Exportação Serviços
de Áudio e Vídeo Ltda.
Mr. Charles Torres, from Projecine Instalações Cinematográficas.
Mr. Luiz Gonzaga de Luca, professor at FGV.
Mr. Milton Leal, from the Planetário.
To all of them, my most deep and sincere gratitude. Thanks!
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