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Todd-AO
The Story of a new system of Photography and projection and how it was
developed for industry-wide application
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The 70mm Newsletter
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Written
by: Henry S. Woodbridge,
President American Optical Company,
President of Todd-AO Corporation. Showmen’s Trade Review, October 15, 1955 |
Date:
01.07.2008 |
TODD-AO, a wide-angle deep-screen motion picture process, is the new
name in the industry and it brings new sight and new sound experiences
to movie-goers. It has been designed and developed to be an
industry-wide system. Pictures in this process are photographed in the
usual way on either large (65/70mm) film or standard film (35mm) as
preferred and projected in the usual way from a theatre's regular booth.
The outstanding feature of the many that distinguish TODD-AO's new sight
and new sound is the sense of participation - the feeling of emotional
and physical participation that audiences feel because TODD-AO enables
them to be part of what they see and hear. You react to emotional scenes
as if the actors were actually there in the theatre and you are part of
the action that takes place, reacting physically as if you were part of
that action in fact. This reality is achieved by the unique design of
the camera lenses, projector lenses and the deep curve of the screen;
all designed to fit one with the other with the precision of a
scientific instrument. By means of a special printing process the
distortions caused by high angle projection onto deeply curved screens
from the regular booths of theatres are magically eliminated. This has
never been done before and it is what makes regular projection on a deep
screen possible-and the deep-screen is necessary to create reality.
TODD-AO is a system for every theatre, large or small. Do not fail when
you go to see “Oklahoma!” in the
Rivoli to walk to every corner and part
of the theatre so that you may see for yourself that it is a system; for
every seat, something that is not true of any other method of projecting
moving pictures, including standard film projection. It has taken
courage, initiative, and the wonderful American spirit of
willingness-to-dare, to take a risk, to bring “Oklahoma!” in TODD-AO to
the Rivoli. The story of this achievement is dramatic in its own right.
First, Mike Todd went to Dr. Brian O'Brien, then at the University of
Rochester, and asked him if he could create a wide-angle, deep-screen
motion picture process using one camera and one projector. When Dr.
O'Brien who shortly thereafter became Vice-President in charge of
Research for American Optical Company, said "yes," Mike Todd went to Joe Schenck, and George Skouras, who joined with him to form
Magna Theatre
Corporation, the Company that raised the money to produce “Oklahoma!”,
and together with American Optical Company financed the development of
the system. The two Companies, in turn, formed
The TODD-AO Corporation
to license producers to make TODD-AO pictures and supply equipment for
that purpose and also to sell TODD-AO theatre equipment to exhibitors.
Dr. Brian O'Brien started work early in 1953 and has had upwards of one
hundred scientists and engineers working with him in the development of
the various phases of the system. Dr. Hopkins of the Institute of Optics
at the University of Rochester, in particular, worked with him on the
famous 128° "Bug-Eye" lens. The Institute was preeminent in the field of
wide-angle lenses, having developed the Gunnery training wideangle lens
used by the U.S. Navy.
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More
in 70mm reading:
Todd-AO
The Todd-AO Projector
Showmen’s Trade Review, October 15, 1955:
Oklahoma! in Todd-AO
Todd-AO
Magna Theatres
Todd-AO Corporation
Philips Collaborated On Projector Design
Todd-AO Projection and Sound
Six track recording equipment
All-Purpose Sound Reproduction
Rodgers & Hammerstein II
Six track recording equipment
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From the outset, George Skouras insisted that the concept of this new
motion picture system be broadened to make it industry wide - a system
for any theatre and for every seat in any theatre with the worst seat as
good as the best. The concept has been achieved almost 100%! To
accomplish this, Dr. O'Brien developed the special printing process that
eliminates distortions and makes possible projection from any theatre's
regular booth.
Not long after the development work started, Arthur Hornblow, Jr.,
joined Magna and through his efforts Richard Rodgers and Oscar
Hammerstein became interested in making
“Oklahoma!” in TODD-AO.
The first tests of this new system made by Mike Todd and Skippy Sanford,
our photographic Director, were shown at the
Regent Theatre in Buffalo
in June 1953 and successfully proved that the system gives audiences a
sense of physical participation. Further tests were then undertaken
under the direction of Fred Zinnemann, the Oscar winning director, to
find out whether or not a story could be successfully told in this new
system. The tests were shown in Buffalo on August 14, 1953. In the words
of Fred Zinnemann, they demonstrated that for the first time in the
history of moving pictures, audiences have the same feeling in viewing a
moving picture that they have in seeing a play in a legitimate theatre.
The proof of the success of these tests came when Rodgers and
Hammerstein signed to produce “Oklahoma!” in TODD-AO. To increase the
sense of reality, an entirely new sound system was developed under the
leadership of Fred Hynes, our sound director, in cooperation with
Westrex and
Ampex. It is a six channel system based on the principle of
Sound-Saturation of which Sam Goldwyn said after hearing some
“Oklahoma!” songs for the first time "This is better than music", a
remark far more accurate than amusing because TODD-AO Sound is more true
when reaching the ear than any sound theretofore heard whether in a
theatre or a building especially built for music.
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To bring this new System to the moving picture theatres, American
Optical Company has developed for TODD-AO projection lenses and, with
Philips of Holland, a universal projector that projects 35mm and 70mm
film in all the standard versions and can handle any of the sound
systems that are in use. It is important to note that TODD-AO is
compatible with any sound system so that any theatre putting in TODD-AO
equipment can use its present sound installation. Screens, frames and
accessory equipment are all available for immediate delivery. Our
theatre equipment division is headed by L. Douglas Netter, Jr., known to
the leading exhibitors from coast-to-coast.
We in TODD-AO are prepared to serve the industry with an industry
system. "The proof of the pudding lies in the eating". The proof of this
new industry" wide system, TODD-AO, lies in seeing and hearing it at the
Rivoli Theatre in New York where “Oklahoma!” opened on October 10th to
be followed by subsequent openings in Los Angeles, Chicago, Detroit, St.
Louis this year and forty or more cities in 1956. Already Michael Todd's
"Around The World in Eighty Days" is in production and
"South Pacific"
is planned for production next spring. With TODD-AO, we are on the
threshold of a new age in entertainment!
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Updated
28-07-24 |
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